How Digital Marketing Agencies Get Paid

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woman holding her smartphone over a desk with her laptop, a newspaper open to the Business page, a Digital Marketing Agency invoice, a checkbook, and a calculator.
As a marketing manager or a CEO, understanding how marketing agencies charge for their services puts you in a position to get the best advertising deal for your business. There…

Video: Top Tools for eCommerce Businesses

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four business professionals at a white table, each with their smartphone or tablet open to eCommerce metrics and analytics.
If you are an e-commerce business, or any kind of business that sells retail online through your website, there are tools that you can use to create a better shopping…

Best Practices For Working From Home

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Image of person in grey hoodie working on laptop next to laundry basket
We’re watching the world get reshaped right before our very eyes. Our practices as businesses are shifting and have been for over a decade. For those of you who have…

The Women Leading Digital Marketing

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The digital marketing industry is flush with wonderful leadership diversity. From content to social media to analytics, many of the thought leaders and top marketers are queens in their own…

Guide to Digital Rebranding

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Back in the late 1990s, Target’s image was a low-cost discount retailer that was no different than its competitors Kmart and Walmart. Then Amazon happened and changed the way people…