Establishing a tone and voice is so important regarding how you talk about your business on social media and other digital marketing channels. This is important whether your brand is just starting out, going through a rebrand, or you are a solo marketer joining a brand’s digital marketing team.
The Blog
A Picture’s Worth A Thousand Words: Creating Google Display Ads
We all know that digital marketing has superseded several traditional forms of marketing. While some marketers focus their attention on…
Launch Your Social Media Strategy In 2021 With 6 High-Ranking Video Styles
Here’s an interesting fact to know if you are a small business owner: Roughly 85% of all U.S. Internet users…
Podcast: Is My Google Ad A Good Investment?
If you have been on the fence about running Google Ads, this is your opportunity to learn and take some notes on what they can do for you!
Okay, Google: Search For How To Run A Successful Lead Generation Campaign
There is no doubt that Google has established itself as the premier search engine. In fact, a whopping 92% of…
Go Getter Group’s 2020 Favorites For #GivingTuesday
Tis the season of giving! This year has created a lot of new normals, but one thing that’s remained constant…
“What Is ROAS?” How To Calculate Return On Ad Spend For PPC Campaigns
All marketers know that the success of your digital marketing campaigns rests on several key factors. These factors include thoughtfully…
“Calling All Customers!” Creating A Facebook Lead Form Ad Campaign
When was the last time your company launched an ad campaign that was set up to gather leads or capture…
Your One-Stop Shopping Campaign: Selling on Facebook & Instagram
When you run an eCommerce shop, it goes without saying that you’d probably like to get free access to millions…
Podcast: Is My Facebook Ad A Good Investment?
When you’re in Facebook Ads Manager, the beauty is that it gives you a lot of data. You just have to be able to understand and interpret what that data means so that you know how effective it is.
Best Digital Marketing Practices During a Global Crisis
The recent global pandemic has affected all aspects of life — including activities within the world of business. Of course,…
Podcast: How Digital Marketing Agencies Get Paid
It’s always important to ask a digital agency you’re working with, “What is your fee structure? How do you typically charge or bill your clients?”
How Digital Marketing Agencies Get Paid
As a marketing manager or a CEO, understanding how marketing agencies charge for their services puts you in a position…
Video: Top Tools for eCommerce Businesses
If you are an e-commerce business, or any kind of business that sells retail online through your website, there are…
Optimize Your Google My Business to Boost Your Brand’s Rank
Google My Business is a powerful tool in a marketer’s arsenal and can boost your organic rankings if done well.…