“What Is ROAS?” How To Calculate Return On Ad Spend For PPC Campaigns
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All marketers know that the success of your digital marketing campaigns rests on several key factors. These factors include thoughtfully…
The Blog
“Calling All Customers!” Creating A Facebook Lead Form Ad Campaign
When was the last time your company launched an ad campaign that was set up to gather leads or capture…
Your One-Stop Shopping Campaign: Selling on Facebook & Instagram
When you run an eCommerce shop, it goes without saying that you’d probably like to get free access to millions…
Podcast: Is My Facebook Ad A Good Investment?
When you’re in Facebook Ads Manager, the beauty is that it gives you a lot of data. You just have to be able to understand and interpret what that data means so that you know how effective it is.
Best Digital Marketing Practices During a Global Crisis
The recent global pandemic has affected all aspects of life — including activities within the world of business. Of course,…
Podcast: How Digital Marketing Agencies Get Paid
It’s always important to ask a digital agency you’re working with, “What is your fee structure? How do you typically charge or bill your clients?”
Podcast: What A Digital Transformation Looks Like For The New Normal
Digital Transformation is a buzzword thrown around quite a bit. Let’s talk about it A to Z, and because it’s an entire process.
Online Reviews Are Today’s Word-Of-Mouth And Your Company Is Paying For It
Let’s be real: social media is the word-of-mouth of the digital age. Reviews are essential to building your brand and…
Breaking News: Shifting Your Marketing’s Front-line Content
Designing your content calendar around current events is a time-tested way to stay relevant on social media. It may seem…
How Creating a Culture of Continuous Learning Can Strengthen Your Business
As a digital marketing agency, keeping up with the latest trends and developments in online marketing is no easy task.…
Out-Of-Office But Not Off-The-Clock: A Guide to Virtual Meeting Platforms
As you may know, our team not only offers live workshops and events, but online digital marketing training and webinars.…
Best Practices For Working From Home
We’re watching the world get reshaped right before our very eyes. Our practices as businesses are shifting and have been…
Podcast: Top 5 WordPress Plugins
What is a plugin? Think about how we have apps on our phones. Mobile apps enhance how we’re able to…
Video: How to Track Campaigns in Google Analytics
This is a quick tutorial on how to use UTM tracking to enhance your analytics collection when tracking website visits…
The Women Leading Digital Marketing
The digital marketing industry is flush with wonderful leadership diversity. From content to social media to analytics, many of the…