How To Create Your First LinkedIn Ad

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How To Create Your First LinkedIn Ad title photo: smartphone on table displaying LinkedIn app logo
A networking site at its core, LinkedIn is the ideal place to expand not only your network, but your brand’s audience. Estimated to have about 760 million users with 260…

The Psychology Of Your Digital Marketing

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title card of Digital Marketing Psychology blog: navy background with white cut-outs of a person's silhouette with a keyhole in the middle, surrounded by locks, gears, lightbulbs, calendars, timers, and bells.
Digital marketing is all about attracting people to a business. What will persuade someone to click, to follow, to register, to buy? In an online space where consumers can change…

Your Influencer Marketing Campaign Hiring Checklist

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A brunette woman in an orange blouse, implied to be an influencer, is sitting at a desk with a tablet and some fashion accessories, holding up a sign that says "Follow" in orange script. To her right is a ring-light and to her left is a video camera that's filming her. The background is white walls under bright windows, with big leafy plants on either side.
We live in an internet-driven society where a digitally-savvy generation is now constantly connected, reviewing purchases, comparing brands and prices, making and sharing comments within their social networks. It’s up…

Sliding Into Customer DMs

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sliding into customer direct mail - go getter group
Daytime social media surfing is usually done during breaks from work, in a relaxed state of mind more open to exploring. Who doesn’t love waking up their phone to find…