5 Data-Driven Lessons To Boost Website Conversions
Every growing business owner has been through this at one point: you set up your new or refreshed website, ensure your analytics tools are connected, schedule promotional campaigns to your…
The Inside Scoop On Instagram (November 2021 Update)
Great news, everyone! Instagram has recently published two important, long-asked-for updates to their platform: Story links for everyone and posting directly from the website. Read on for a summary of…
Restructuring Your Holiday Marketing For eCommerce Businesses
Holidays bring a fresh feeling and new trends about how people live and spend. Previous years’ data show that many people spend a greater percentage of their annual shopping budget…
The Psychology Of Your Digital Marketing
Digital marketing is all about attracting people to a business. What will persuade someone to click, to follow, to register, to buy? In an online space where consumers can change…
Quick Guide: What Does An Influencer Marketing Agency Do?
Gone are the days when potential customers could be found sitting in front of a television screen with minds malleable to constant adverts. It worked in the past, but today,…
The Inside Scoop On Instagram (June 2021 Update)
“How does Instagram decide what shows up for me first?” “Why do some of my posts get more views than others?” “How does Instagram decide what to show me in…
Your Influencer Marketing Campaign Hiring Checklist
We live in an internet-driven society where a digitally-savvy generation is now constantly connected, reviewing purchases, comparing brands and prices, making and sharing comments within their social networks. It’s up…
4 Underused Social Media Platforms You Should Be Marketing On
Ever find yourself scrolling through the same three social media networks, just constantly refreshing for new followers and engagements and content? If so, it may be time to branch out…
5 Advanced Digital Strategies For Your Post-Pandemic Reopening
The COVID-19 pandemic has affected many aspects of life, especially business activities. There have been many other global obstacles such as natural disasters, economic recessions, and travel bans, all…
Podcast: How To Complete A Digital Marketing Assessment For Your Business
You’ve got to take a look at what’s going on with your digital marketing and the state of your digital marketing on an annual or biannual basis to figure out where you can make improvements. What can make things better?
Sliding Into Customer DMs
Daytime social media surfing is usually done during breaks from work, in a relaxed state of mind more open to exploring. Who doesn’t love waking up their phone to find…
Your Guide To Launching Automated Email Marketing Campaigns
In a world dominated by social media and pay-per-click ads, many small business owners and marketing managers decide to forgo email marketing. But those marketers may be missing out. A…
7 Digital Marketing Trends Dominating 2021
Fueled by an increasingly savvy and skeptical consumer and technological innovation, digital marketing is shifting at an accelerating rate. This rapid change makes traditional digital obstacles—everything from lead generation to…