Making Smarter Online Marketing Decisions with Website Data
You already know that one of the best ways to get customers to learn about your products and services is to have a website. Your website is your digital foundation,…
How Creating a Culture of Continuous Learning Can Strengthen Your Business
As a digital marketing agency, keeping up with the latest trends and developments in online marketing is no easy task. But as a team, we’ve managed to find and cultivate…
Out-Of-Office But Not Off-The-Clock: A Guide to Virtual Meeting Platforms
As you may know, our team not only offers live workshops and events, but online digital marketing training and webinars. To host these, we use a virtual meeting platform to…
Best Practices For Working From Home
We’re watching the world get reshaped right before our very eyes. Our practices as businesses are shifting and have been for over a decade. For those of you who have…
Video: How to Track Campaigns in Google Analytics
This is a quick tutorial on how to use UTM tracking to enhance your analytics collection when tracking website visits from your different campaigns. Essentially, you could use tracking links…
The Women Leading Digital Marketing
The digital marketing industry is flush with wonderful leadership diversity. From content to social media to analytics, many of the thought leaders and top marketers are queens in their own…
Guide to Digital Rebranding
Back in the late 1990s, Target’s image was a low-cost discount retailer that was no different than its competitors Kmart and Walmart. Then Amazon happened and changed the way people…
Exclusive Content For Your Followers
Exclusivity content keeps your faithful followers happy, but it also makes them feel like a valuable part of your business or brand. Many marketers fail to realize how exclusive content…
3 Tips for Accessibility In Your Digital Marketing
The need for websites and social media networks that offer accessibility features has been a long-standing need ever since the world has made everything more ‘digital’. As a digital brand,…
2020 Digital Marketing Resolutions
Can you believe we’re entering a new decade? How time flies when you’re having fun! We’ve had a busy, productive year and are so excited to get to work for…
Trending For The Holidays
The holidays are here! Year-end festivities are abuzz with gift-giving, gratitude, and generosity. For many businesses, this is the busiest time of the year. Sales, shipping, spending time with family…
Video: Using Google Analytics To Track Social Media Visits
If you’re unsure that people are getting to your website from your social media, you might be asking, “How do I monitor the link between social media flowing into my…
Which Social Media Management Platform Is Right For Your Business?
Today, one of the most popular ways to market any business is through social media. However, the go-to tool for publishing on these networks isn’t native posting – it’s social…