The Blog

The Blog

The Women Leading Digital Marketing

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The digital marketing industry is flush with wonderful leadership diversity. From content to social media to analytics, many of the…

Guide to Digital Rebranding

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Back in the late 1990s, Target’s image was a low-cost discount retailer that was no different than its competitors Kmart…

Hacking Hashtags

#Hashtags are everywhere you look. They’re deeply embedded in the online culture of Facebook, Twitter, Instagram, and other social medias.…

The Future of Digital Advertising

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Can you believe that digital advertising barely existed twenty years ago? Now, it’s the largest marketing arena in the industry.…

Millennial vs. Gen Z Marketing

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The spending power in our global economy is shifting, and marketers see who’s taking the reins. Their strategy is shifting…

Guide to Chatbots

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One of the hottest marketing and e-commerce tools of the trade right now are chatbots – bots programmed to answer…
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