5 Data-Driven Lessons To Boost Website Conversions
Every growing business owner has been through this at one point: you set up your new or refreshed website, ensure your analytics tools are connected, schedule promotional campaigns to your…
Instagram Stories: Best Practices and Strategies on Sharing Your Brand Story
It’s barely been a year since Instagram released Instagram Stories, “a [new] feature that lets you share all the moments of your day, not just the ones you want to…
Understanding These 3 Stages In Your Customer’s Online Journey Will Lead You To More Sales
In case you haven’t noticed, there’s been a sea of change in the way people buy products and services. With the proliferation of marketing materials on the internet, buyers are…
4 Important Video Marketing Trends for 2017
In the past, content marketing consisted primarily of textual content, and that was sufficient for a while. Then incorporating still images became important to keep things interesting. In the past…
14 Digital Marketing Metrics Your Company Should be Measuring
When your company launches its next digital marketing campaign, how will you know if it was a success? Without tracking certain digital marketing metrics, your team could miss key information…
4 Powerful, Low-Cost Online Advertising Strategies For Local Businesses
Being able to market your business on a local basis has become easier in the age of Google helping businesses become easier found. Maybe you haven’t planned a strategy or…
How To Achieve Lower CPC for Facebook Ads: 3 Must-Know Tricks
Facebook advertising a must these days, but paying through the nose for it is still optional. Here are three tricks you need to know to achieve lower cost per click (CPC)…
Getting Real Results from Your Digital Marketing Campaign (Part 3) – Two Powerful Goals
Over the past couple of months we’ve shared a series of articles on how to run successful and powerful digital marketing campaigns that can get you results. If this is…
How Much Should Your Marketing Budget Be To Deliver The Ideal ROI?
There are a number of ways to look at a marketing budget and its size, because there is no single way, no one-size-fits all. These market survey results act as…
How To Categorize Your Marketing Budget
The greatest return on the investments you make in your company is to market effectively. Effective marketing, done properly can deliver powerful results across your business. You attract the right types…
Should I Hire a Marketing Agency or Freelancer?
Who cares? OK, now that I have your attention let’s look at that question scientifically. You care! You have to make the right decision when it comes to how and…
3 Marketing Musts for Defining Your Target Audience
We are living in a fast-paced digital age. Meaning that now, more than ever, businesses must market cross-market across various platforms in order to reach their target audience. Maintaining a website, posting…
Getting Real Results from Your Digital Marketing Campaign (Part 2) – Goals and Objectives
In Part 2 of this series we’ll look at goals and objectives that will focus on growing your business. We will start broad and then, in Part 3, we will…