Millennial vs. Gen Z Marketing

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The spending power in our global economy is shifting, and marketers see who’s taking the reins. Their strategy is shifting appropriately too⎯depending on your age, you may now see ads…

Voice Search Optimization: The Next SEO

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Many in the marketing realm assumed that voice SEO (allows users to speak into their device to acquire the information they seek as opposed to manually inputting a query into…

Guide to Chatbots

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One of the hottest marketing and e-commerce tools of the trade right now are chatbots – bots programmed to answer customer queries and complete background tasks. As technology continues to…

Five Benefits of Social Media Training

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Social media is now well into its second decade as a prominent part of many marketing campaigns, and it only grows more expansive each year. If you have your team…

How Would You Define Digital Marketing?

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When people ask me what I do for a living, and I say “I have a digital marketing agency,” sometimes I get a blank stare. Maybe that’s because the term…

Ideas for Increasing Conversions on Your Website

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A business website can serve multiple purposes including offering more information about your enterprise, providing details about the location of your company, a platform to showcase your products and services,…

When Should You Hire a Marketing Agency?

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Every successful business delivers the best value for money to its own customers and clients by focusing on the most appropriate ways to deliver value for money. Let’s discuss that…