Making Smarter Online Marketing Decisions with Website Data
You already know that one of the best ways to get customers to learn about your products and services is to have a website. Your website is your digital foundation,…
5 Tips For Work-Life Balance When Work Is On Your Phone
In our modern world, keeping to a nine-to-five work schedule is decreasingly common. Between flexible scheduling, working remotely, and technological advancements, your job doesn’t just stay at the office when…
Coworking Space: Neat or Not? Part II
It’s been a long time since we last discussed coworking spaces, and how they’ve soared since then! As the coworking movement in the U.S. started in 2005, metropolitan cities have…
Using Google Analytics To Track Social Media Visits
If you’re unsure that people are getting to your website from your social media, you might be asking, “How do I monitor the link between social media flowing into my…
Hacking Hashtags
#Hashtags are everywhere you look. They’re deeply embedded in the online culture of Facebook, Twitter, Instagram, and other social medias. You’re either nailing the hashtag game or you’re making a…
The Future of Digital Advertising
Can you believe that digital advertising barely existed twenty years ago? Now, it’s the largest marketing arena in the industry. We’ve grown from Word Art blurbs on Google-predecessor AskJeeves.com, to…
Why Graphic Design is Critical for any Entrepreneur
If you’re a small business owner or other type of entrepreneur, you’ve undoubtedly experienced the frustration of trying to convey an idea to someone who isn’t getting it. Whether it’s…
Millennial vs. Gen Z Marketing
The spending power in our global economy is shifting, and marketers see who’s taking the reins. Their strategy is shifting appropriately too⎯depending on your age, you may now see ads…
Voice Search Optimization: The Next SEO
Many in the marketing realm assumed that voice SEO (allows users to speak into their device to acquire the information they seek as opposed to manually inputting a query into…
Guide to Chatbots
One of the hottest marketing and e-commerce tools of the trade right now are chatbots – bots programmed to answer customer queries and complete background tasks. As technology continues to…
What Is Digital Transformation And How Can My Company Benefit From It?
Digital transformation is about bringing companies fully and successfully into the 21st Century. When a company becomes “digitally transformed” from a business-winning point of view, it maximizes the results from…
Five Benefits of Social Media Training
Social media is now well into its second decade as a prominent part of many marketing campaigns, and it only grows more expansive each year. If you have your team…
How Would You Define Digital Marketing?
When people ask me what I do for a living, and I say “I have a digital marketing agency,” sometimes I get a blank stare. Maybe that’s because the term…