There is no doubt that Google has established itself as the premier search engine. In fact, a whopping 92% of all search engine results are from Google. With all that user traffic, many businesses are generating customers through Lead Campaigns on Google ads. Through Google searches, optimized content is landing way more viewers than non-optimized content, leading to a much higher rate of return (ROI).
A lead generation ad run is an online advertising campaign devoted to generating high-quality leads for your business. The goal is to drive search engine users to your landing page designed to get a guest’s contact information and convert them into a returning fan. Google ads are a proven method to drive up your business’s ROI. On average, companies receive $2 in revenue for every dollar they spend on ads!
Advantages Of Running A Google Ads Lead Generation Campaign
Google lead ad campaigns can be successful for businesses, in terms of ROI. Here are several advantages to running an ad campaign through Google that every business should know:
· Instantaneous results
· Quick setup
· Increased exposure
· Measurable data
· Full control over ads
· Increased conversions
· Works with flexible budgets
· Maximizes ROI
How To Run A Successful Lead Campaign On Google Ads
Most companies follow a similar three-step process to create their Google Ads lead campaigns:
1. Find The Right Keywords
This step may not be as obvious as it sounds. Let’s look at an example: If you run an HVAC company, it’s tempting to just use “HVAC” as a target keyword in your content and watch the leads start pouring in. However, it’s not actually that simple. Common keywords have a very low conversion rate due to the high search volume. However, long-tail SEO keywords, which are longer form SEO phrases generally more than two words, generate a much higher conversion rate. To optimize traffic, do thorough keyword research. And fear not, there are multiple keyword research tools you can use to help find the perfect words!
2. Optimize Your Landing Page
Once you have your keywords, you need to optimize your landing page so search engines can begin swarming to your website. You’ll want to tailor each landing page to specific SEO keywords. It should be designed to lead visitors down the marketing funnel and convert into customers, subscribers, clients, or whatever applies to your goals.
Pro Tip: Disable any pop-ups you have on landing pages since those can throw visitors off the rhythm of this campaign’s particular customer journey.
3. Test And Review The Data
Now that you have your landing pages optimized and ready to go, it is time to test their success by analyzing the data. There are numerous stats you can evaluate, such as conversion rate, which is the rate at which visitors are making purchases or sending their contact information. There is also a “quality score,” which measures how relevant your landing page and ads are to the user. Your campaign’s success can be measured by several different metrics, so make sure you understand how to track them in Google Analytics.
A significant part of being a digital marketer is not just to attract leads to your business; it’s to nurture each lead’s journey to becoming a conversion easy. By using Google Ads to run your lead generation ad campaigns, their journey is streamlined to appeal to their specific search queries. Not to mention how easy it is for you on the backend to manage your ad campaigns, refine targeting, track ad analytics, and store lead data all in one place.
You can check out our lead generation tips for Facebook on our blog, as well as many other social media advertising topics. To learn how we can empower your digital marketing or request a free consultation, please contact us!