You’ve got to take a look at what’s going on with your digital marketing and the state of your digital marketing on an annual or biannual basis to figure out where you can make improvements. What can make things better?
Establishing a tone and voice is so important regarding how you talk about your business on social media and other digital marketing channels. This is important whether your brand is just starting out, going through a rebrand, or you are a solo marketer joining a brand’s digital marketing team.
If you have been on the fence about running Google Ads, this is your opportunity to learn and take some notes on what they can do for you!