2025 Mid-Year Social Media Round-Up
Every marketer knows that social media platforms are constantly rolling out new features. After all, it’s our job as marketers to keep up with them. 2025 is no exception, and…
Your One-Stop Shopping Campaign: Selling on Facebook & Instagram
When you run an eCommerce shop, it goes without saying that you’d probably like to get free access to millions of targeted potential customers for your online business. Some…
Best Digital Marketing Practices During a Global Crisis
The recent global pandemic has affected all aspects of life — including activities within the world of business. Of course, this isn’t the only crisis with global implications that we’ve…
How Digital Marketing Agencies Get Paid
As a marketing manager or a CEO, understanding how marketing agencies charge for their services puts you in a position to get the best advertising deal for your business. There…
Video: Top Tools for eCommerce Businesses
If you are an e-commerce business, or any kind of business that sells retail online through your website, there are tools that you can use to create a better shopping…
Optimize Your Google My Business to Boost Your Brand’s Rank
Google My Business is a powerful tool in a marketer’s arsenal and can boost your organic rankings if done well. Particularly for a brick-and-mortar business that thrives on local customers,…
Online Reviews Are Today’s Word-Of-Mouth And Your Company Is Paying For It
Let’s be real: social media is the word-of-mouth of the digital age. Reviews are essential to building your brand and reputation and they should be a key element in your…
Breaking News: Shifting Your Marketing’s Front-line Content
Designing your content calendar around current events is a time-tested way to stay relevant on social media. It may seem obvious to design your social media content calendar around local…
How Creating a Culture of Continuous Learning Can Strengthen Your Business
As a digital marketing agency, keeping up with the latest trends and developments in online marketing is no easy task. But as a team, we’ve managed to find and cultivate…
Out-Of-Office But Not Off-The-Clock: A Guide to Virtual Meeting Platforms
As you may know, our team not only offers live workshops and events, but online digital marketing training and webinars. To host these, we use a virtual meeting platform to…
Best Practices For Working From Home
We’re watching the world get reshaped right before our very eyes. Our practices as businesses are shifting and have been for over a decade. For those of you who have…
Video: How to Track Campaigns in Google Analytics
This is a quick tutorial on how to use UTM tracking to enhance your analytics collection when tracking website visits from your different campaigns. Essentially, you could use tracking links…
The Women Leading Digital Marketing
The digital marketing industry is flush with wonderful leadership diversity. From content to social media to analytics, many of the thought leaders and top marketers are queens in their own…