5 Data-Driven Lessons To Boost Website Conversions
Every growing business owner has been through this at one point: you set up your new or refreshed website, ensure your analytics tools are connected, schedule promotional campaigns to your…
A Picture’s Worth A Thousand Words: Creating Google Display Ads
We all know that digital marketing has superseded several traditional forms of marketing. While some marketers focus their attention on running Facebook and Instagram ad campaigns, many brands find success…
Launch Your Social Media Strategy In 2021 With 6 High-Ranking Video Styles
Here’s an interesting fact to know if you are a small business owner: Roughly 85% of all U.S. Internet users watch video content each month. Another study revealed that 93%…
Okay, Google: Search For How To Run A Successful Lead Generation Campaign
There is no doubt that Google has established itself as the premier search engine. In fact, a whopping 92% of all search engine results are from Google. With all that…
Go Getter Group’s 2020 Favorites For #GivingTuesday
Tis the season of giving! This year has created a lot of new normals, but one thing that’s remained constant is the spirit of generosity. So many have donated, volunteered,…
“What Is ROAS?” How To Calculate Return On Ad Spend For PPC Campaigns
All marketers know that the success of your digital marketing campaigns rests on several key factors. These factors include thoughtfully assessing the needs and concerns of your target audience, creating…
“Calling All Customers!” Creating A Facebook Lead Form Ad Campaign
When was the last time your company launched an ad campaign that was set up to gather leads or capture email addresses and phone numbers? Yesterday, right? Most ad campaigns…
Your One-Stop Shopping Campaign: Selling on Facebook & Instagram
When you run an eCommerce shop, it goes without saying that you’d probably like to get free access to millions of targeted potential customers for your online business. Some…
Best Digital Marketing Practices During a Global Crisis
The recent global pandemic has affected all aspects of life — including activities within the world of business. Of course, this isn’t the only crisis with global implications that we’ve…
How Digital Marketing Agencies Get Paid
As a marketing manager or a CEO, understanding how marketing agencies charge for their services puts you in a position to get the best advertising deal for your business. There…
Video: Top Tools for eCommerce Businesses
If you are an e-commerce business, or any kind of business that sells retail online through your website, there are tools that you can use to create a better shopping…
Optimize Your Google My Business to Boost Your Brand’s Rank
Google My Business is a powerful tool in a marketer’s arsenal and can boost your organic rankings if done well. Particularly for a brick-and-mortar business that thrives on local customers,…
Online Reviews Are Today’s Word-Of-Mouth And Your Company Is Paying For It
Let’s be real: social media is the word-of-mouth of the digital age. Reviews are essential to building your brand and reputation and they should be a key element in your…