Establishing Yourself As A Healthcare Thought Leader

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"Establishing Yourself As A Healthcare Thought Leader" blog title card: doctor typing on a laptop next to her stethoscope
The healthcare industry is changing. Patients are now more informed than ever before and they’re demanding transparency and accountability from those who provide them with care. Doctors, nurses, dentists, chiropractors…

Growing Your Brand’s Social Media Team

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Growing Your Brand's Social Media Team featured image: smartphones and tablets and notepads and files with digital marketing topics on them, sitting near coffee mugs, spread out on a white table.
Social media is a compelling advertising and marketing channel. Using platforms like Facebook, Instagram, and LinkedIn can gain new traffic to your website and increase sales. According to social media…

How To Go Live On Facebook And Instagram

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How to Go Live on Facebook and Instagram blog title image hand holding smartphone taking a Live video on Instagram
Facebook and Instagram have been adding a ton of new features lately, but one tried-and-true function they’ll always highlight is the ability to go Live. With this method of broadcasting,…

How To Create Your First LinkedIn Ad

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How To Create Your First LinkedIn Ad title photo: smartphone on table displaying LinkedIn app logo
A networking site at its core, LinkedIn is the ideal place to expand not only your network, but your brand’s audience. Estimated to have about 760 million users with 260…

The Psychology Of Your Digital Marketing

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title card of Digital Marketing Psychology blog: navy background with white cut-outs of a person's silhouette with a keyhole in the middle, surrounded by locks, gears, lightbulbs, calendars, timers, and bells.
Digital marketing is all about attracting people to a business. What will persuade someone to click, to follow, to register, to buy? In an online space where consumers can change…

Your Influencer Marketing Campaign Hiring Checklist

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A brunette woman in an orange blouse, implied to be an influencer, is sitting at a desk with a tablet and some fashion accessories, holding up a sign that says "Follow" in orange script. To her right is a ring-light and to her left is a video camera that's filming her. The background is white walls under bright windows, with big leafy plants on either side.
We live in an internet-driven society where a digitally-savvy generation is now constantly connected, reviewing purchases, comparing brands and prices, making and sharing comments within their social networks. It’s up…