Every marketer knows that social media platforms are constantly rolling out new features. After all, it’s our job as marketers to keep up with them. 2025 is no exception, and…
With a staggering 1 billion users worldwide, including over 150 million in the United States alone, TikTok is far more than just a cultural sensation. It stands as a…
Imagine your brand going viral, gaining followers by the thousands, and generating buzz like never before. That is the potential of TikTok! With over 122.5 million users in the…
When your business prepares to launch a new promotion, you don’t want its success hinging on fleeting fads. Sustainable success in promoting your launch online requires a strategic approach…
Marketing your business on social media is not a one-and-done posting process—creating a successful brand presence takes many moving parts! It can be easy to get overwhelmed without the…
Similar to the snackable videos of Instagram Reels and TikTok, YouTube has its own short-form video: Shorts! These videos take 15-60 seconds and are designed to help brands and…
As an entrepreneur, content marketing is critical to your success. But, adding the time-consuming task of coming up with content ideas to your full plate can take time and…
Like it or not, every social media network is now embracing short-form content, and it looks like it’s here to stay. Whether you prefer to use Instagram for Reels,…
Another new year is upon us, and it’s time to start on those resolutions – for your social media strategies, of course! The social media industry is fast-paced and…
On October 19, 2019, Google officially released GA4, or Google Analytics 4, a new analytics engine that’ll set the pace for analytics across websites, social media channels, and various…
Tis the season of giving! This year has gone through many changes, but one thing that’s remained constant is the spirit of generosity. So many have donated, volunteered, and shared…
Once upon a time, marketing was only about sales. There was once a time when street vendors awaited buyers to buy something. Then came increased competition, brick-and-mortar shops, and online…
Every business knows how big a role Branding plays in displaying a strong company image. But also, have you considered how your brand displays across some of today’s popular digital…