2025 Mid-Year Social Media Round-Up
Every marketer knows that social media platforms are constantly rolling out new features. After all, it’s our job as marketers to keep up with them. 2025 is no exception, and…
Getting Real Results from Your Digital Marketing Campaign (Part 3) – Two Powerful Goals
Over the past couple of months we’ve shared a series of articles on how to run successful and powerful digital marketing campaigns that can get you results. If this is…
How Much Should Your Marketing Budget Be To Deliver The Ideal ROI?
There are a number of ways to look at a marketing budget and its size, because there is no single way, no one-size-fits all. These market survey results act as…
How To Categorize Your Marketing Budget
The greatest return on the investments you make in your company is to market effectively. Effective marketing, done properly can deliver powerful results across your business. You attract the right types…
Should I Hire a Marketing Agency or Freelancer?
Who cares? OK, now that I have your attention let’s look at that question scientifically. You care! You have to make the right decision when it comes to how and…
3 Marketing Musts for Defining Your Target Audience
We are living in a fast-paced digital age. Meaning that now, more than ever, businesses must market cross-market across various platforms in order to reach their target audience. Maintaining a website, posting…
Getting Real Results from Your Digital Marketing Campaign (Part 2) – Goals and Objectives
In Part 2 of this series we’ll look at goals and objectives that will focus on growing your business. We will start broad and then, in Part 3, we will…
Getting Real Results from Your Digital Marketing Campaign (Part 1)
Businesses grow because they succeed in a few critical areas. Three of those areas for any business is that they: Sell in greater quantities, or with greater frequency, to existing…
7 Tips to Building a Captive Audience for Your Blog
As you probably already know, writing and publishing your blog won’t get you very many views. In order to get people reading your blog, you have to market it and…
5 Quick Steps to Building An Audience That Connects With Your Brand
How is it that well-known brands like Apple and Coca-Cola continue to dominate when it comes to branding? These businesses have achieved something remarkable; their customers are not just customers,…
How Emotional Marketing Can Impact Inbound Marketing
While you may already be familiar with inbound marketing, it’s starting to evolve. This year more than ever, companies are captivating their audiences by telling a good story and evoking emotion.…
You Need More Than Fresh Content – 5 Unique Social Media Posting Ideas
Smart marketers know that inbound marketing is the way to go. They also know that social media is one of the primary tools of inbound marketing. One of the biggest challenges many…
3 Online Marketing Ideas You’d Never Think Of
How many times have you seen a marketing idea and exclaimed, “Why didn’t I think of that?!” Well, be ready to have your mind blown – and hopefully inspired –…