2025 Mid-Year Social Media Round-Up
Every marketer knows that social media platforms are constantly rolling out new features. After all, it’s our job as marketers to keep up with them. 2025 is no exception, and…
Completing Your First Digital Marketing Strategy Audit
The sound of the word “audit” might automatically make you think of the IRS looking into your finances. While perhaps a trigger word, an audit isn’t always worth worrying about.…
Why Your Brand Is More Than Just A Colorful Logo And Fancy Words
“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs You’ve probably heard the term branding or brand strategy thrown around a lot if you’ve put…
SEO: What You Need To Know For 2018 And Beyond
If you’ve been keeping up with SEO (search engine optimization) trends for your website in any way, then you already know how much it’s evolved in just the last decade.…
Facebook Ad Basics: Follow These 7 Steps To Generate More Leads
If you run a business, you probably already understand the value of Facebook as a way of attracting qualified prospects for your products or services. But not everyone has gotten…
How To Generate More Leads Using Top Social Media Channels
Social media has come a long way from once being just a place to play to a more serious outlet for marketing. It’s one of the best places to generate…
From Stories to Collaborations: 7 Facebook Updates You Need To Know About
Facebook continues being one of the most powerful social hubs for promoting yourself and businesses with no slowdowns in sight. One of the greatest aspects of Facebook is how they continue…
Instagram Stories: Best Practices and Strategies on Sharing Your Brand Story
It’s barely been a year since Instagram released Instagram Stories, “a [new] feature that lets you share all the moments of your day, not just the ones you want to…
Understanding These 3 Stages In Your Customer’s Online Journey Will Lead You To More Sales
In case you haven’t noticed, there’s been a sea of change in the way people buy products and services. With the proliferation of marketing materials on the internet, buyers are…
4 Important Video Marketing Trends for 2017
In the past, content marketing consisted primarily of textual content, and that was sufficient for a while. Then incorporating still images became important to keep things interesting. In the past…
14 Digital Marketing Metrics Your Company Should be Measuring
When your company launches its next digital marketing campaign, how will you know if it was a success? Without tracking certain digital marketing metrics, your team could miss key information…
4 Powerful, Low-Cost Online Advertising Strategies For Local Businesses
Being able to market your business on a local basis has become easier in the age of Google helping businesses become easier found. Maybe you haven’t planned a strategy or…
How To Achieve Lower CPC for Facebook Ads: 3 Must-Know Tricks
Facebook advertising a must these days, but paying through the nose for it is still optional. Here are three tricks you need to know to achieve lower cost per click (CPC)…