The biggest impact hiring a social media trainer can have on your business really comes down to two words: Outside perspective.
But what exactly does that mean? Well, if you are managing many or all of the tasks necessary to keep your brand’s social media up and running, then we know you’re wearing a lot of hats: researcher, producer, videographer, editor, graphic designer, analyst, and more. When you’re already juggling a thousand other tasks, adding social media management and wading through all the posts, hashtags, DMs, and data can feel so overwhelming.
When you feel lost in that feeling, the truth is that your team might be too. So, having the ability to take a 360-degree view of what’s going on and looking in from the outside can make a huge difference in how you move forward to navigate your way out.
Enter the role of a social media trainer. Getting the help of a social media trainer can make a huge difference in navigating the treacherous waters of social media so that you can save time and energy for other crucial business activities. When you find the right trainer for you and your team, they act as a consultant who can teach you how to harness the power of social media effectively, and understand the art of crafting engaging content so your posts are both relevant and relatable to your audience.
How Social Media Trainers Work
So, what exactly should a social media trainer do? Think of them as your personal digital marketing guidebook. An experienced social media trainer should sit down with you to dive deep into your brand story, business operations, and business and marketing goals, then develop tailor-made social media training sessions that suit your brand’s unique needs. They’re not just about likes and shares; they’re about helping you rediscover a clear path to getting the results you want and need.
A good social media trainer also understands the importance of analyzing data to make informed decisions. They don’t just stick their finger in the air to feel which way the wind’s blowing. They carefully plan, execute, and measure results. It’s like having a lighthouse to guide your ship through the darkest nights.
Through your journey with them, your posts should become more engaging, your content become more targeted, and your followers start to feel like a community rather than just numbers on a screen.
Social Media Trainers Keep Up With Trends So You Don’t Have To
With social media, what works today might not work tomorrow. But this area is where your social media trainer should shine, always one step ahead of the cycle of trends and algorithm updates.
The most notable example in recent years is the power of video content. The switch to a video-focused consumer market was a game-changer. Businesses that jumped on optimizing for video, especially short-form formats like TikToks and Instagram Reels, are reaping the rewards of staying current. They’re also benefiting more from the continuous video feature upgrades those platforms are making towards shopability and user-generated content.
Your social media trainer not only understands how to optimize for what’s big right now like video, but how and when to use those special features to funnel viewers into customers. Beyond that, they keep on the pulse of which new and upcoming trends are set to rock the advertising globe like video marketing, versus which are just fads passing in the night.
Social Media Trainers Clean Up Your Time and Resources
Time is our most precious resource. For especially small business owners, there’s usually never enough of it. Squeezing full-time social media management – with all its developing, content creation, targeting and scheduling, scrolling and engagement, social listening, and measuring it entails – into our already busy schedules can be a headache.
A social media trainer shows you how to optimize your efforts. First and foremost, they can help you plan content in advance so you’re not rushing to post on the fly. That alone can save you countless hours to focus on the core of your business. Plus, they’ll show you how to organize a social media calendar suited to your brand’s culture, industry hot seasons, and your audience’s attention spans so that you’ll never be left without a lifeboat.
Social Media Trainers Analyze Your ROI and Measurable Results
If you’re going to invest time and money in something, you want to see results, right? A solid social media trainer helps you figure out how to achieve a return on investment (ROI). They know how to track your success and demonstrate that your social media efforts are making a difference.
What success means will be different for every small business and even per social media marketing campaign. This will depend on not only your overall goals as a brand, but on the goals of your specific promotions. For example, if your current goal is to raise brand awareness, your primary key performance indicators (KPI) may be to gain more followers, newsletter subscriptions, and video shares.
In general, an increase in website traffic, higher conversion rates, and a growing community of engaged customers are clear signs that your investment was paying off. Your social media coach will help you map out your business and campaign aspirations, and how the strategies you implement on social media can positively influence all branches of your marketing success.
Customized Personalized Social Media Training vs. DIY
We’ve trained dozens of social media teams and the one thing they have in common is that they are very smart and social media savvy, but they want an expert to come in and help them assess what they can do better. Yes, these teams could execute in-house training on their own, find YouTube videos that explain answers to the questions, but the truth is, none of those options provide personalized attention or conversation.
Our own co-founder and lead trainer Sonja Crystal Williams has learned a lot from the DIY route herself, and along that journey she also had to learn from mistakes. Mistakes can be costly, both in terms of time and money. An experienced social media trainer provides personalized guidance that prevents you from making those mistakes, offers insights and insider knowledge that only experience and expertise can provide, and helps you reach your goals faster. It’s like having a co-pilot on your journey to success!
Finding the Right Social Media Trainer
If you’re considering getting a social media trainer on board, it is important to find the right one for you. You’ll want someone familiar with your industry, who gets your goals, and is enthusiastic about your vision. Check out our checklist for finding a good social media trainer:
- Industry experience
- Proven track record
- Testimonials from previous clients
- Clear communication and a good working relationship
- A well-defined plan and approach
- A focus on your goals, not just their own profit
Don’t feel shy about shopping around for the right social media trainer. Book a discovery meeting with your top picks, and see if your schedules and styles fit. Remember, the right trainer is an investment, not an expense!
Navigating the social media arena can be a big challenge for business owners and small marketing teams, but it doesn’t have to be overwhelming. Working with a social media trainer can help you reach your goals and evolve with the social media landscape with ease. Your brand deserves it, and so do you! Check out the training options we have to support you, or contact us to find out how else we can work together.