As a small business owner, you probably know a few basic tips and practices of advertising your brand or business on social media. However, there are many hidden secrets to doing so that you may not know about. These are some of them.
LinkedIn:
Make sure your full name, full title and all certifications are listed on your profile. In fact, don’t just put your job title, make sure to put several. For example, you can list “Author, Motivational Speaker, etc.” This way, if someone wants to find your business and get a direct contact from the company, your name will appear even if it misspelled. Need to find information on a certain event or topic to benefit your company? Set up a Google alert to receive an email when LinkedIn users ask questions about the event or topic.
YouTube:
If you choose to utilize YouTube as the platform to market your business, make sure to not just create a video and post it; look into the back-end as well. First, utilize SEO (search engine optimization) through the video’s title and description so users can find your video easier. That includes making sure the title of the video has the same words of those that people might type in the search bar. Be sure to use tags to narrow the scope as well.
Facebook:
If you’re hosting an event for your business, it is vital to create a Facebook event to advertise it. Not only do you need a good logo or image for the event, make sure colleagues change their personal profile pictures to the image so their followers will see it and word will spread.
Possibly the most important part of marketing on Facebook is the content you post and the time you post. If you want the most people to see the post, 4 p.m. to 6 p.m. is the optimal time to post. In addition, it is important to know that initially only seven percent of people of “like” a Facebook business page see updates. This is because Facebook believes the site should be for people, not businesses . However, the more “likes” and comments a post gets, the more that page’s updates are seen. What does this mean for you? Post material to your page that encourages followers to participate such as polls or questions.
Twitter:
Hash tags. These two words are what you need to remember if you are marketing your brand on Twitter. When tweeting about your event, be sure that you create hash tag that no one else has used before or is currently using.
