Ideas for Increasing Conversions on Your Website

A business website can serve multiple purposes including offering more information about your enterprise, providing details about the location of your company, a platform to showcase your products and services, among other things. It is also important to note that your website can yield conversions and harnessing this potential is a wise idea because it can promote success in business.

The imagination that conversions represent sales only is a total misconception. The fact is that whenever individuals “sign-up,” “opt-in,” or register for an event through your website their actions are equivalent to conversions. Some entrepreneurs opt to use social media because of the proceeds they may enjoy from their marketing campaigns.

For instance, Facebook Ads convert at an average rate of 9.1 percent, while the average rate of website conversions is 2.35 percent, but that does not suggest that your website cannot produce better results if you do not have the capacity or any plan to invest heavily in Facebook Ads. Here are some tips on how you can increase conversions on your website.

Get Rid of Distractions

Dedicating your landing pages to conversions is critical. If your audience experience distractions from navigation links or disturbing imagery while on the landing pages on your site, your conversion rates can decline significantly. Removing as many distractions as you can from your landing pages will improve conversions on your website.

Testing such elements as videos and testimonials to discover how they affect your website conversion rates can help you adjust your page design accordingly.

Build Trust with Your Audience

Improving conversions through your website is difficult if you cannot win the confidence of those visiting your site. Establishing a rapport with your audience is a necessity when focusing on increasing conversion rates using your company website.

Including the testimonials of notable clients on your website creates confidence regarding your brand among potential customers and that is one of the approaches you can use to build trust.

Publishing a list of some of the popular brands that use your products or services for social proof purposes is another concept that can dispel underlying uncertainties among your audience, which will increase your website conversions.

Ensure Your Website Is Fast Enough

The time it takes for your site to load specific pages can either improve or diminish your conversions. Unnecessary delays are a constant disappointment for customers who want to access information from your website within the shortest time possible and for that reason, improving on speed is mandatory.

Reduced lag time in the loading of web pages can prevent individuals from shifting their focus to competitors, which will improve conversions. You can test your website speed on Google where you can also access some insight on how you can enhance the same.

Capture The Attention of Your Customers

Understanding the tastes and preferences of your customers when promoting your products and services using your website is paramount. You can try out different lead magnets to discover what your target audience is looking for, which can promote brand loyalty.

For example, those who visit your website may prefer free whitepapers over webinars, and once you appreciate this fact, you will meet their requirements, and as a result, your conversions will increase.

Consider A Conversion Rate Optimization Strategy

The ability to access valuable information on how your website is performing through Google Analytics is a benefit you cannot overlook. An analysis of your website statistics using Google Analytics reveals where your audience spend most of their time whenever they visit your site. Leveraging the information you retrieve from your site through Google Analytics can help you invent a conversion rate optimization strategy that will promote success.

Forging a plan that encourages visitors to spend more time on your website will eventually result in more conversions.