In this episode of Breaking Barriers, a podcast by Hire Ground, our-founder Sonja Crystal Williams joins hosts Cloe Guidry-Reed and Adam Moore to share her experience of being a new-majority woman business owner, revealing the challenges she has faced on the road to becoming a successful diverse supplier. Sonja explains why relocating her base to Mexico has been an amazing experience but has meant some creative coordination regarding office hours and childcare. She reveals her method for securing a mentor in business and the kinds of questions she asks people she perceives to be further along in their career. She also discusses the new digital era of marketing which allows for greater accessibility to new markets, increased flexibility across budgets, and more precisely targeted ad campaign messaging.
