In this episode of Hands On Business, a podcast by Hakeem Adebiyi, our co-founder Sonja Crystal Williams explains why generating video content on your social media platforms is so important. They discuss basic measurements versus advanced measurements of your social media metrics to figure out how to improve your content, as well as the importance of planning your video content ahead of filming. Sonja also provides examples of brands that are doing video content on social media well and how to learn from them.
Listen to the episode here!
Watch the episode here!