GA4: What Marketers Need To Know
Understanding how to transition from Universal Analytics to GA4
May 4, 2023 10:30 AM-2:30 PM EST
May 22, 2023 10:30 AM-2:30 PM EST
About This Course:
In this 4-hour workshop, Google Analytics 4: What Marketers Need To Know will get your team prepared to use GA4 through a hands-on, interactive, online training that will ensure you and your team are set up for success as you transition from Google Analytics (Universal Analytics) to Google Analytics 4 (GA4).
Attend this workshop to understand key differences in tracking and reporting data between UA and GA4.
Registration Dates Available:
- May 4
- May 22
What Will You Learn?
In our GA4 workshop, you will have the opportunity to get hands-on experience with GA4’s new, improved dashboard. We’ll complete group activities that will require you to understand how to gain valuable insights from the data, track important metrics on your website, and organize key metrics and website behaviors into GA4’s new reporting tool, Explorations. Your team will walk away with expanded knowledge of the tool’s features and how to use it effectively to deliver data. Register today!
Is This Training Right For You?
This training is ideal for Marketing managers, social media teams, digital marketing teams, SEO specialists, business owners, who already use Google Analytics but want in-depth knowledge on how to implement use of GA4 to make better marketing decisions based on data.
What You Can Expect After This Training?
You and your team will have an enhanced knowledge of GA4. You will know:
- How GA4 is different from UA based on reporting, new terminology, and new reporting features.
- How to find and analyze Traffic Report data from site visitors.
- How to set up and track Events.
- How to set up and track Conversions (formerly known as Goals).
- How to generate reports to view landing page traffic, various traffic channels, website visitor behavior, and more.
Where Will This Training Be Offered?
This training will take place online via Zoom.
All online classes will have small class sizes with no more than 8 attendees.
If your team needs private training or a more detailed 1-2 day session, contact us for details on how to book a custom training event.
How Can You Prepare?
As a prerequisite to this training, please make sure you have your Google Analytics 4 data stream set up so that your Google Analytics account gets reporting in both versions (UA and GA4). If you have not set up GA4 yet, please follow this link for details.
You will also need your Google Analytics account login for this course for hands-on training.
Since this meeting is being held online, please ensure you have a strong internet connection and working microphone on your computer.
Sonja Crystal Williams is a digital marketing expert, thought leader, and co-founder at Go Getter Marketing Group, a digital marketing agency based in Atlanta, Georgia. Sonja loves educating small business owners and entrepreneurs about how to expand their businesses by creating strong and actionable strategies. She has been teaching and instructing corporate and government teams on topics such as: Facebook Ads, Google Analytics, Instagram Marketing, SEO for Business, and WordPress for Beginners since 2017. Additional, Sonja serves as an Adjunct Professor for the MS in Interactive Media program at Quinnipiac University and speaks to groups about leadership and personal/professional development. Learn more about Sonja at https://www.linkedin.com/in/sonjacrystal
“Sonja was an outstanding instructor! She went above and beyond for my class. We all had different levels of knowledge and she was able to tailor the course to each students individual wants/needs. Thanks so much Sonja!”
“Sonja made learning Google Analytics seem easy and was more than happy to answer any questions. She knew her stuff, was always pleasant (even in the early morning … ), communicated extremely well, and gave me information I can use for years!”
“Sonja is an outstanding professional. Her Google Analytics training was clear, organized, and very helpful. I had a basic knowledge of GA before walking into her class and came out with a better understanding, new knowledge, practical tools, and answers to all my questions. In addition, Sonja was convivial and smiling all along. I highly recommend her training.”