When is the last time you asked someone to give your business an online review? And have you thought about how much impact it have be for your business? If you’ve ever asked a friend or neighbor about their experience with a product or service, then you already understand the power of a peer’s suggestion…or review!
Today, simply a few clicks into Google and you can have instantaneous access to more reviews than you probably even have time to read. This instant accessibility of information has challenged many companies to reconsider the power of a good review. In fact, many businesses are beginning to develop initiatives to improve their online and offline perceptions. Leveraging the power of the web, countless companies have been able to successfully capitalize on the growing number of online reviews. Curious what benefits companies are experiencing that possess positive online reputations?
Here are three ways a positive review can enhance your business.
1. Brand Recognition
When a company is able to build a positive reputation online, they’re also able to build their brand in the process. Whether a service or product based business, people are more likely to be familiar with your brand if it has received positive recognition online. In fact, customer feedback is a crucial element to your brand’s awareness and long-term success.
2. Brand Engagement
In addition to providing brand recognition, the power of a good review can also lead to higher brand engagement. After all, people are more likely to interact with your brand when it’s been attributed to providing positive experiences. Often, people want to share their experience with a brand to others, making online reviews a powerful tool for driving brand engagement.
3. Brand Loyalty
Positive online reviews do more than build awareness or engagement for brands, though, it also builds loyalty. After all, people are more likely to buy from brands that they know, like, and trust. When a brand becomes a trusted source both offline and online, loyalty is built. In fact, it is nearly impossible to build or retain brand loyalty without positive user feedback.
As you might have guessed by now, there are a number of benefits for brands that receive great reviews. However, what about generating those positive reviews? Is there anything that businesses can do to help ensure they’re able to provide an experience that facilitates this kind of feedback?
Absolutely! Brands are more than capable of building the kind of relationships with their customers that lead to such powerful feedback. While the obvious may come to mind such as providing exceptional service, exceeding customer expectations, or even offering valuable deals and promotions, these are not the only measures that can be taken to foster positive reviews. Of course, these are all crucial elements to the formula for brand success; but businesses must also never forget to ask. Not only will this help businesses better understand and serve the needs of their target buyer, it will also help generate positive feedback in the meantime!
We recommend you start racking up reviews on networks such as Google Plus, Yelp, or Facebook. These are just a few places that you can direct your clients to, so that you can start getting reviews right away. Got questions, contact us for more info.