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Engaging your audience

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By now, you probably know that simply posting a blog post or a Facebook status may not be enough to best market your business or product. If your ultimate goal is sales, sign-ups, customer satisfaction or anything other, audience engagement in your social media is vital to reaching your goals. In addition to simply engaging your audience, you must know how to measure that level of engagement. Here’s how.

On Twitter:
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Who doesn’t like a contest?

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You have a Facebook page for your business. You know how to attract followers, post status updates, share photos and create polls. But are you leveraging Facebook’s contest feature? Everyone loves a good contest! Who wouldn’t want to win a free product or couple-hundred dollar gift card? Give your followers the chance to win something while getting your businesses’ name out there even more.

Why run a contest?

1)      Contests help you promote your brand because word travels fast

2)      Contests appeal to peoples’ competitive ...

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Investing in a social media manager

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By: Javy

Sometimes advertising through social media can be daunting due to the sheer number of platforms available: Facebook, Tumblr, Twitter, LinkedIn, StumbleUpon; all of which have their own rules, strengths and weaknesses. For example, Tumblr puts a great deal of emphasis on visuals: the background, picture uploads, and even the font of the text are all noticeable long before the content of a text-filled Tumblr post. WordPress, on the ...

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Marketing with Mobile

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Chances are you have a smartphone. If so, you know what a mobile app is and what mobile sites are. But do you know how to utilize them for marketing?

apps

Let’s talk mobile sites first. If you have Internet capabilities on your phone, you know it can be annoying visiting a website and trying to view it in its entirety on the small screen. Mobile websites ...

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How to email your customers

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by: Javy

In an age that places so much emphasis on the importance of social networking platforms such as Facebook and Twitter, emailing your customers might sound a little archaic and perhaps even counter-intuitive.

This is not the case: not everyone is on a social network and a good number of users who are still attached to their email for various reasons. To disregard the marketing possibilities of email would be unwise. However, advertising to your customers through email is a task ...

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